consumermarket 　　消费市场 　　Consumerisabroadlabelforanyindividualsorhouseholdsthatusegoodsandservicesgeneratedwithintheeconomy.Theconceptofaconsumeroccursindifferentcontexts,sothattheusageandsignificanceofthetermmayvary. 　　The"consumer"istheonewhoconsumesthegoodsandservicesproduced.Assuch,consumersplaysavitalroleintheeconomicsystemofanationbecauseintheabsenceoftheeffectivedemandthatemanatesfromthem,theeconomyvirtuallycollapses.MahatmaGandhisaidacustomeristhemostimportantvisitorinourpremises.Heisnotdependentonus,weareonhim.Heisnotaninterruptiontoourwork,heisthepurposeofit[citationneeded]. 　　Typicallywhenbusinesspeopleandeconomiststalkofconsumerstheyaretalkingaboutpersonasconsumer,anaggregatedcommodityitemwithlittleindividualityotherthanthatexpressedinthebuy/not-buydecision.Howeverthereisatrendinmarketingtoindividualizetheconcept.Insteadofgeneratingbroaddemographicprofilesandpsycho-graphicprofilesofmarketsegments,marketershavestartedtoengageinpersonalizedmarketing,permissionmarketing,andmasscustomization.[1] 　　Thereisincreasingbacklashfromthepublicoveruseofthelabel"consumer"ratherthan"customer",withmanyfindingitoffensiveandderogatory.[2]